Shopping for the right bra is like shopping for the right shoes. One can be enticed to purchase to keep up with the current fashion trend, price which is usually perceived to be of high quality and brand which usually appeals to the brand-conscious, at the expense of comfort. Instead, one should strive to attain the comfortable fit because bras are intimately worn and are usually worn more than eight hours in a day. The wrong size can cause a harmful effect on circulation as well as intolerable pain that can affect the way a person goes about in his/her daily life. Like shoes, discovering the right size is usually done through the trial and error method because there is a number of manufacturers in the market whose designs vary in their own ways. This is the reason why despite standard sizes established, the fitting of bras are diverse.

How does one go about in finding the perfect bra fit? Comfort derives from attaining the right fit. The bra band (and not the shoulder straps) is designed to support breast weight so that it should only fit securely to the chest below the breast. A simple rule to remember when shopping for one is to try to fit the bra before the actual purchase and avoid buying it if it hurts or if it doesn't provide the primary function of wearing bras, which is to provide breast support.

On the other hand, if one wishes to go with a reliable brand Maidenform goes way back in history. It picked up its popularity when advertisements featured underwear models and carried the catchphrase "I dreamed... in a Maidenform bra." Originally, their bras were designed to be only an accessory to their dresses in order to further improve the fit. However, the sheer genius of the invention of cups led the company to focus its creative effort on designing and producing bras that has captured the fancy of many women nationwide. Unlike the previous style known as "Boyish Form" (which makes breasts look flat), Maidenform bras provide not only the support expected but as well as enhance the natural shape of a woman's breasts.

Maidenform has come a long way since it was first established in the 1920's. It has responded well to a woman's need for both comfort and fit like many other manufacturers in them market. Its strategic edge lies in the innovative design of their bras which exudes absolute femininity.

Maidenform's collection offers variety in design as well as sizing for women with petite, average and full figures. Included in its collection are the following:

1. Demi Cup - This offers adequate coverage and support through its underwire cup. With straps set widely apart allows the wearing of sabrina-cut or square-cut tops.

2. Underwire - The underwire gives a natural lift to the bustline. Since it is seamless, it would look great under clothing.

3. Soft Cup - Women who don't prefer underwire can opt for this because it doesn't sacrifice the primary need to support and give shape to breasts.

4. Push Up - This lends confidence to the woman wearing it because it enhances the cleavage which emanates femininity.

5. Full Figure and Full Support - It often happens that a full-figured woman finds it difficult to find the perfect bra to fit her. Maidenform designed this bra especially for women with full figures.