Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.

There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas.

There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.

Knowledge gains in Innovation

New knowledge is arguably the most fundamental aspect of innovation:

a) Radical shifts result from incremental movements when new knowledge is added.

b) Solution finding, one of the most successful forms of innovation, is the result of utilising existing knowledge in new areas.

c) Eliciting tacit knowledge is one of the most useful methods of generating rich ideas.

d) Intellectual cross pollination is the raw material of the idea generating process.

e) Knowledge of components and the combination of them in unique ways.

These and other topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with an Innovation Bible, Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com/

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Kal Bishop, MBA

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