Communications and IT Minister Dayanidhi Maran has -as Hindustan Times reports-some advice for Indian patriots: use in-domains for Websites and e-mail IDs to popularise Indian identity in the world.

With India emerging as a global "labor" for IT, Indian companies should change the domain names of their Websites and e-mail IDs to in-domains, just like other countries.

"In every part of the world, the practice has been to use the short form of the respective countries at the end of the domain names by companies and individuals," the minister said during his first speech as IT Minister.

"During my trips abroad, I have always noticed that people have their e-mail IDs with the initials of their country in the end. For instance, in Britain, the Websites or e-mail IDs have at the end .co.uk, in Singapore it is .co.sg, in Japan it is .jp, in Hong Kong it is .hk and even in Pakistan they have .co.pk. But in India, we are still reluctant to use .co.in or .in. Why this hesitation?", Dayanidhi Maran has asked in an interview.

Therefore the minister has been urging upon Indian captains of industry, heads of organisations and individuals to switch over to use in-domains in order to indicate that their website or e-mail ID originates from India.

"I have made this appeal to representatives of the IT industry here, which is considered the IT capital of India. Once the tech industry migrates to this new identity, it will set a trend for the rest to follow in letter and spirit. They need to change the domain names of their companies or organisations by registering their Websites or mail IDs only once for identifying themselves with their motherland," Maran says.

"Though we are not making it mandatory, we are coming out with a number of schemes for Indian companies or organisations to make this transition soon. The ministry will shortly come out with an action plan to enable a smooth migration to either .co.in or .in," the IT minister explains.

The Indian IT-minister seems to be aware, that it is very bureaucratic in the moment to register in-domains. Indian companies need a lot of paperwork in order to get a domain at co.in .in itself is reserved for Indian providers, not open to all Indian companies. "Foreign companies", explains Hans-Peter Oswald, the CEO of ICANN Registrar Secura (https://www.domainregistry.de/in-domain.html) ,can only register the own name at .gen.in."