With society becoming more and more technology savvy it always surprises me when a business owner wants to jump into running business without having the basics.

10 years ago having a domain name was something to do if you wanted your company to have an upper edge. But now, in 2006, its not optional.

Every company big or small should have its own domain name. This should be especially obvious if your company is Internet based, however every company can benefit.

Having your own domain name gives you a certain look of creditability. Ill give you an example. Who would you rather do business with? An accountant that charges $150/hour whose email address is accountz4u@yahoo.com or an account who charges $150/hour whose email address is Billy@AccountingService.com?

If you think it doesnt matter, then think again. With all the scams and fraud going on people are getting a lot more careful about who they make online purchases with. Do you want the first thing they see to be your free email address?

This brings me to the point that your company doesnt have to have a website in order to use a domain name. You can benefit from just using the email account.

Having an email address with your companys name not only gives you a greater look of creditability, but it also allows you to brand your business. With each and every email you send, your companys name will be seen.

If you dont currently have a website, one day you might change your mind and decide to put one up. A lot of people are price shopping and gathering information from their computer before they even pick up a phone book or call directory assistance.

You think you dont need a domain name because you can have a website thats free? Big mistake.

Dont just put up a website on angelfire or geocities because its free. Ask yourself, would I trust my personal and credit card information with a company whose website address is www.freewebsitehosting.com/folders/business/sallyscomputers? How creditable is that? Also consider what would look better on a business card. That long web address or www.sallyscomputers.com.

But you dont have to take my advice. If you dont want to invest $10 a year for a domain name, dont worry; your competitor will.