Often site owners ask the question and wonder how they can increase the conversion of their website visitors to sales and/or leads. The answer is pretty simple in most cases.

Call to action elements on your site in the right places can help tremendously.

Website visitors are similar to traditional consumers, they want a quick fix and they want to find things easily.

If youve ever been to the grocery store and noticed that the hot items or impulse items are strategically placed at the end of the aisles and near the checkout counter you are probably getting the idea of where this is going.

Those items are placed prominently and in specific locations of the store for a reason. They are seen! And more times than not, they are sold. This is the exact same principle that should apply to your website.

Placing a Buy Now button or similar at the top and bottom of your pages is good. Placing Click Here links within the text of the pages is also helpful. You see, it is these call to action elements that entice visitors into becoming sales and/or leads. Just like the placement of the impulse items in a grocery store. Show and tell your visitors where and what you want them to do.

For optimal opportunity at turning your website visitors into sales and/or leads, I recommend placing these call to action items on your site. Make it easy for your visitors to find the Buy Now button. Place these items high and low on the page and within the text of the page as well. Doing so will allow you to capture your website visitors eyes no matter where they are looking on the page. You might just convert a few more visitors too!