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Index Page › Computers & Software › Ebooks & Ezines
 

Ezine Writing ? Easily Attract and Keep Buying Customers

 
Author: Lee Lister

Ezine writing seems such a lot of hard work doesnt it? But an ezine helps establish you as an expert in your field, builds your opt in list and spreads your marketing message virally. So a lot of work but really worth it.

When starting an ezine you have a number of challenges ahead. These include:

* What subject to base your magazine on

* Where you market will be

* How to get contributors

* How to get subscribers

* How to get advertisers

You Subject and Your Market

Look for a niche that people are interested in. You can do this at the same time as seeking your market. Visit forums and message boards in a general subject area for example dog owning and find out what kind of things people are talking about. Yahoo groups are great for this. Work out what subjects to base your magazine on. This is also where you can begin to introduce your magazine.

Your Contributors

Go to the major article sites such as ezinearticles.com or articleshut.com and perform a search on your chosen subject. This is also a good way to define your niche as well. Contact the authors of suitable articles and ask them for permission to use the articles and for further contributions if you wish. Many will do this in exchange for a link or the resource book. Also put a form on your web site requesting contributions. You can also use PLR (private label rights) articles to base your contributions on. Please change them so that you give your readers fresh information.

Your Subscribers

You should use double opt in strategies. Offer your subscribers a useful ebook or report in exchange for signing up to your ezine. A good autoresponder service will facilitate this and manage your list keeping you the right side of the CAN Spam laws. Talk about your ezine in forums, on message boards, on all your web sites and in your products.

Your Advertisers

Advertisers will only advertise if they receive a return on their investment. I suggest that you firstly offer your potential advertiser a no cost trial. You could also swap advertising with another ezine. You should also place your own adverts with affiliate links or for your own products. Be careful with your content to advert ratios though.

Lastly get feedback from your readers and strive to continually improve.

Author Bio:

Lee Lister

Lee Lister is Management Consultant and Program Manager with more than 25 year's management and consultancy experience and more than 20 year's program and project management experience in projects for Banking, Finance, Insurance, Leisure and Government bodies. She also have more than 10 years bid management experience ranging from bids for medium companies to large international and infrastructure bids.

British born, Lee received her BA(Hons) Financial Economics from the University of Essex. She went on to work in or for a considerable number of countries within Asia and Europe as well as Australia and the United States. While building a name for herself through helping company restructure, change management and project management consultancy, Lee became a well-known figure for her skills in analyzing, problem solving and trouble-shooting. She has consulted for many major industries, including banking, telecommunications, insurance, transportation, leisure and governments from many different countries. Some of the companies who have benefited from Lee’s expertise are Hewlett Packard, Siemans Nixdorf, Electrolux and the Philippines government.

Whilst working in the Far East she became a recognized expert on preparing and evaluating large World Bank Proposals (infrastructure projects within developing countries). These accomplishments called upon the skills of bid and project management, risk assessment, contract negotiation and supplier management and required dedicated work to very tight time scales. This expertise was acknowledged by an invitation to be the principle speaker at an International Business Development Conference in Washington, USA. She has also consulted at very senior level in several countries.

She owns and manages two companies, Biz Guru LLC in the USA and Biz Guru Services Ltd in the UK as well a considerable number of profitable web sites. She works almost entirely via the internet, visiting clients on site during major consultancies and training. Her Internet skills span from when major companies first started to consider obtaining their own web sites. During these years, she has kept up to date with the rapid changes on the internet, including the dot com boom and the resulting bust – which her own web based companies survived.

She regularly consults, writes and lectures on business, bid management and marketing and has published numerous courses and books.

You can search for this article using: free ebooks, ebooks, e-books, learn beekeeping ebooks, free e books, free e-books, cheap kids ebooks
 
 
 

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