1. Click through offer.
Make your product or service available immediately to readers with a click through to your website. If you offer a service that requires an appointment, allow your reader an easy method to schedule. (Maybe a click through to a contact form on your site.) If you offer a product, highlight it in the newsletter and offer a click through to purchase it on your site.

2. Announce an event that you're hosting.
Use the newsletter to announce an event, webinar, workshop or sale. Be sure to offer a link to your web site where customers, clients, and prospects can find out more information.

3. Give an offer only available to newsletter subscribers.
Announce this offer in as many other places as you can, your website, in store or office, and in other mailings to generate more newsletter subscribers. Offer a one day sale, a discount on a product or service or offer them exclusive free information.

4. Offer a freebie with a purchase.
Upgrades are always enjoyed by customers as are freebies. Make a click through to your site to order a product or service that you've highlighted and offer a freebie to those that purchase.

5. Make a trade with an associate.
Double your exposure. Let an associate advertise for free in your newsletter in exchange for free advertising in theirs. AMP it up a bit and offer a click through to your web site.

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