Your site fills the needs of a niche, and youre getting to be the go to place for your subject. You have a great archive of articles, and you authoritatively answer questions from your target group. Whats missing? Product or service reviews.

By reviewing products and services, you provide your merchant partners with an invaluable service pre-selling. Youve already done the first step of the work when you decided to form affiliate relationships with certain companies. You know the buyers of their products and services. But different people want different versions, price ranges and features. You are ideally situated to help them move forward with a purchase, one that makes commissions for you!

A product review can be in-depth descriptions and discussions of individual products, in a Featured Product showcase. A second form is the comparison of several products, for instance, stadium blankets. Read through product descriptions and come up with the attributes that people look for in stadium blankets. Then make a grid with affiliate merchants listed in the left column, and half dozen of the most important attributes listed in columns across the top. Then fill in the information about five or six products. You will also want to have a column for your comments, and perhaps a designation of Best Value or Hot Product.

Have fun with it. Use things, try things on, and really learn about your merchants or advertisers. And if you find that the products of a particular merchant just arent measuring up, you might want to investigate further. The quality of merchant products does reflect on your site, and you need to constantly be guard it. By doing product reviews, youll be doing a service to your site as well as to your site visitors.