The company's objectives, budget, and corporate branding determine the choice of a trade show exhibit display. The basic purpose of a trade show exhibit display is to attract attention, provoke the attendee to ask questions and create impressions that last.

There are different display options available in the market today. Some common types of displays available in today are Pop Ups, panel displays, modular exhibits, truss systems, and custom exhibits.

Pop ups are the most popular display option for 10X10 spaces. An ordinary pop-up can be converted into an outstanding display with accessories like shelving, counters, literature displays and many others. Panel displays are a sensible alternative to pop-ups. They can provide a more sophisticated look than a pop-up. Panel displays are generally stronger, and hold more weight than pop-ups. They work well when you have heavier products to display, or a number of computer monitors.

Modular exhibits, on the other hand, provide a custom-built look and make use of expensive material. They too hold more weight, and can also be used to hold large LCD panels or plasma screens. They can be used for mounting lighting, projectors, and plasma screens or LCD panels. Truss systems are often used in combination with other display structures like pop-ups and panel displays.

Custom exhibits are the best trade show exhibits. These create a wider impact on the audience. These displays are tailor-made to meet the specific image that a company requires. But keeping in mind the high costs of designing, construction, installation and dismantling (I&D), and shipping, these exhibits are suitable for companies having a higher-end budget like $40,000 or more. The dividends in a custom exhibit can be huge, since they instantly set you in a class way above your competitors.

Choosing the right tradeshow displays gives businesses an effective tool for communication.