Your site is most important to you, but it is also important that you extend your reach beyond your own site and contribute elsewhere. By contribute, I mean writing articles that others can post, joining newsgroups and adding your comments, writing rebuttals for other newsletters and articles. You want to spread out so that your name and expertise become recognized. If you do things only on your own site, you will remain famous on your site alone. Unless you market yourself to others in unobtrusive ways, you will never be recognized as an expert in your field.

You can send out press releases to e-newsletters and e-zines in the same way you do for print materials. Just as you need to follow up with your press releases in print media, you need to do the same within the Web. Locating the contact information for the editors of eMedia may be just a bit more difficult, and the mode of communication often is through e-mail. But if you just e-mail the question, Did you get my press release? you may be ignored. On the other hand, if you are able to find the phone number of the individual, you may find that a phone call will get you a lot farther and you may find your release published.

Even better, you may find that you get an interview. eMedia is often better distributed than print media. Having your name and touting your expertise in front of subscribers is just what you need to do to increase your chances of getting more business.

Send out a few test rebuttals to articles and see if you get printed. You should also parallel your efforts with the print media. You can make announcements for others to read about you in a specific Web e-zine.