You see these folks at every trade show, walking the aisles. Sometime they are just nave. Sometimes they are just obnoxious. Be prepared when they stop at your exhibit. For first time visitors to a trade show, this is great advice. 1. Thinking the show is a party, not business its all business, all the time 2. Trying to sell to exhibitors neither ethical nor legal. Exhibitors paid money to sell, not you 3. Passing out rsums, hard-sell job-seeking look for good companies at the show, for look good jobs after the show 4. Having no plan, not reading the show program aimless wandering is a waste of time and energy, plus you miss great opportunities for networking 5. Not having business cards marks you as a phony 6. Pretending to be a prospect, asking for "everything" wrong way to look for market intelligence 7. Looking only for give-aways, taking too many items how greedy can you be. Note, your kids do not buy, so don't ask for extras for them 8. Taking literature, etc. then throwing it out on the way out what an insult to exhibitors and the show 9. Being a mooch, crashing parties dont go where not invited 10. Being rude after the show when you are followed-up you invited the follow-up by attending, be polite And, the Bonus Being boring, gossipy, sloppy, ill-mannered and badly dressed. Enough said. ******************************** |
