Why are you doing what you are doing? Why did you choose the business you are in? Many people in the service industries have a sense that they are here for a purpose, and they want to serve that purpose. You might not know clearly what you are serving, but you are driven by something. Take a moment now to think about what inspired you to start your own business. Was it the freedom? Was it to help others? To help them do what? For what purpose? And what will that bring them? Was it to make your fortune? To be in charge of your life? You could have chosen any fieldwhy choose the one you are in? There is a real benefit in getting very clear on why you are in business, and what you want to serve. It is so much easier to market your business from a position of here to serve the world than from a position of I want your money. Not only do your clients see it when you are wallet-grabbing, they feel it when you authentically want to help them. When you start to think about your marketing in terms of what you want to see in the world, it becomes easier to see how you could get out there, and why you should. It is no longer about I need to market because I cant eat without money, it is about other people and what you can give them. It is more important than feeding your bank account, it is making your world a better place. When you think about what you are serving, you can no longer hide your light under a bushel, because you are needed. Imagine for a moment that Mother Theresa or Nelson Mandela had thought they had nothing to offer the world what a tragedy. It is the same for you. You are here for a purpose, and your business is your vehicle for serving that purpose are you using it? My favourite example of this is an accountant who is passionate about world peace, and this translates to his work to get individuals at peace with their finances. What a great marketing tool! (well, its different!) And it is serving this world, which so desperately needs us all to step up and serve in our own way. So, what is your business serving in the world? |
